What is prexus?
prexus is the first consulting firm in Latin America to give pricing the importance it deserves within a business’s competitive and marketing strategy.
We are the only pricing consultancy that combines a structured value-based pricing methodology with an artificial intelligence platform to manage the process end to end. We do not sell PowerPoint presentations: we design the pricing strategy, put it into practice, and make it manageable on a day-to-day basis through technology.
We have more than 15 years of experience in the design and execution of pricing strategies. We have delivered more than 100 projects for product and service companies operating in both consumer and industrial markets, across more than 10 countries in Latin America.
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What do we do?
At prexus, we help companies in any sector design and manage pricing strategies that enable value-driven decision-making in businesses and markets by:
Pricing courses
We train your organization in the fundamentals of pricing strategy
Pricing consulting
We design your business’s pricing and discount strategy and support you through its implementation.
Pricing market research
We measure your target customers’ perceived value and price sensitivity.
Market prices comparison
We capture market prices (yours and your competitors’) across different sales channels.
Pricing platform
We provide the technology you need to manage your pricing strategy and make decisions autonomously.
Would you like to learn more about our solutions?
Who we work with?
prexus’ knowledge and methodology are applicable to companies offering products or services, operating in consumer markets (B2C) or industrial markets (B2B) across any sector of the economy.
We have carried out more than 100 projects across various industries:
Do you want to know how our solutions apply to your business?
Our vision
To be recognized as leaders in pricing strategy, with our tools and methodology serving as the standard for implementing pricing processes in businesses across any industry.
Our mission
Develop knowledge and technology in pricing strategy that enables our clients to implement successful pricing processes and sustainably increase their profitability.