Pricing platform
PGP by prexus is a pricing platform that recommends list prices and customer-specific discounts, allows users to simulate scenarios, and projects the impact of pricing decisions on sales and profitability.
Unlike other analytics tools for price management that rely solely on internal company data—such as historical sales, costs, etc.—our PGP also incorporates strategic market information. This information is obtained through our consulting process and includes:
Competitive analysis of the industry
Market segments based on common customer needs
Attributes valued by each target segment
Market prices and the perceived value customers assign to each competitor
Internal information, such as current prices, costs, and sales volumes per product/service
Price elasticity of each solution
Make concrete and measurable pricing decisions
Low-priced solutions where there is an opportunity to improve margin without losing sales,
Overpriced solutions that cause your customers to stop buying from you.
Opportunities to launch new solutions to serve new customer segments.
Opportunities to streamline the portfolio by removing redundant solutions that don’t create value.
Over-rewarded customers where you leave money on the table.
Under-rewarded customers who may stop buying your solutions.
Each time you update your PGP, you get the optimal price for each solution in your portfolio, the suggested discount for each client, and projections of the impact on average price, units sold, revenue, and gross profit. You can also simulate scenarios different from the suggested one.
With PGP, your business can easily identify:
Optimize the list prices of your solutions
PGP’s list price optimization algorithms simulate your customers’ purchasing behavior based on their quantified perceived value and price sensitivity.
In the Price adjustment results module, PGP shows the suggested list prices along with the projected financial outcomes from closing the identified gaps.
You can also create different scenarios by editing the suggested prices. This can be done by adjusting prices individually, importing new prices from a spreadsheet, or applying automatic rules.
Additionally, you can generate dynamic reports by selecting dimensions, metrics, and filters, allowing you to identify opportunities at the category, price list, or individual product level.
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Design and manage discounts for your customers
In PGP, the structure of discounts available to your customers is designed to encourage behaviors that, when adopted, translate into benefits for your business.
In the Discount adjustment results module, you can view the suggested discounts for each client, the optimal net prices for each product–client combination, and the projected financial outcomes from closing the identified gaps.
Just like in the list price module, you can create different scenarios and generate dynamic reports to identify opportunities at the category, price list, product, and specific client level.
Do you want to watch more videos on how PGP works?
Create quotes and manage the approval workflow
With the Quoting Tool (CPQ), you can create personalized quotes for your customers and include as many products as you wish.
When you select a customer or add solutions to the quote, PGP assigns the suggested discounts and prices, but you can edit them if necessary.
If you modify the list price or the suggested discount, PGP will trigger an alert showing the resulting difference in the product’s net price. If this difference exceeds a set threshold, the approval workflow is activated.
The history feature allows you to track all quotes created and provides a summary of quoted values. It also shows the approval status of each quote.
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Why choose PGP?
Guaranteed profitability
Increase your business’s gross profit by 3% to 15% per year. Even in conservative scenarios, with an increase of just 1%, you can recover your annual investment up to 15 times.
Flexibility
PGP’s Software-as-a-Service model provides all the necessary processing power without relying on your company’s infrastructure.
Portability
The interface is designed to be used on any device (PC or tablet) with an internet connection.
Usability
Import and export to Excel with a single click. PGP can also be integrated with your company’s management systems via our APIs.
Scalability
Pay only for what you need. Our monthly fees adjust to your business’s gross profit and the number of records managed.
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Continuous updates
Automatically and freely enjoy all improvements we make to PGP on an ongoing basis.
User control
Assign permissions to as many people in your organization as needed, ensuring everyone works with the same information.
Support
Annual payment includes unlimited remote support for any questions about using PGP. It can also be fully used in on-site sessions to review results and update the tool’s strategic configuration.
Security
Our platform is hosted on a dedicated server with the highest security and backup standards (MS Azure). We are ISO 27001-2022 certified.
FAQs
What is PGP by prexus?
PGP by prexus is a pricing platform that helps companies optimize the list prices of their products or services and the discounts granted to each customer. The tool recommends prices and discounts, projects their impact on units, revenue, and gross contribution, and allows users to simulate scenarios before implementing changes.
What types of companies is PGP suitable for?
PGP can be used by B2B and B2C businesses that need to manage prices across multiple products or services. It is especially useful when there are different price lists, customer segments, discount structures, or commercial terms and pricing decisions need to be made on a recurring basis.
What features does the tool include?
PGP allows you to:
Optimize the prices of each solution in your portfolio.
Define the discounts appropriate for each customer.
Project the financial results of closing identified pricing gaps.
Run simulations and sensitivity analyses.
Create quotations and manage approval workflows.
What information does PGP use to recommend prices and discounts?
PGP combines internal company information — such as prices, sales, costs, and volumes — with strategic market information, including competitor prices, value perception, price sensitivity, customer segments, and demand elasticity. The information used depends on the strategic configuration of each business.
How does PGP calculate recommended prices?
PGP uses algorithms that simulate customer purchasing behavior based on variables such as value perception, price sensitivity, competitive positioning, elasticity, and profitability objectives. Based on these analyses, it recommends list prices and allows users to project the financial impact of implementing them.
Does PGP also recommend customer-specific discounts?
Yes. In addition to optimizing list prices, PGP recommends customer-specific discounts based on the discount structure defined by the business. The tool identifies customers receiving discounts above or below recommended levels and calculates the recommended net price for each product-customer combination.
Can scenarios be simulated before changing prices?
Yes. PGP allows users to modify recommended prices or discounts and create alternative scenarios. For each scenario, it projects the expected impact on average price, units sold, revenue, and gross contribution, allowing alternatives to be compared before a decision is implemented.
Can PGP be integrated with other company systems?
Yes. PGP allows information to be imported and exported through Excel and can also be integrated with the company’s management systems through APIs.
Is PGP only used to define prices, or can it also help execute commercial policies?
PGP is not limited to pricing analysis. Its quotation module allows recommended prices and discounts to be applied during the sales process and can trigger approval workflows when a salesperson deviates from the defined conditions. In this way, the tool helps both define and execute pricing policies.
What differentiates PGP from other pricing tools?
PGP combines internal company information with strategic market information to recommend prices and discounts. Its algorithms simulate customer purchasing behavior using variables such as value perception and price sensitivity, allowing businesses to evaluate scenarios that do not rely solely on historical information.
What is the difference between PGP by prexus and pricing consulting?
Pricing consulting helps design or adjust a company’s pricing and discount strategy. PGP by prexus is the platform that allows the company to apply, update, and manage that strategy on an ongoing basis. Consulting defines the strategy; PGP enables the company to manage it day to day.
What differentiates PGP from other pricing tools?
PGP combines internal company information with strategic market information to recommend prices and discounts. Its algorithms simulate customer purchasing behavior using variables such as value perception and price sensitivity, allowing businesses to evaluate scenarios that do not rely solely on historical information.
Can PGP be used without a data science team?
Yes. PGP is designed to be used by marketing, sales, finance, and pricing teams without requiring advanced technical knowledge.
What type of support is included with the tool?
The PGP subscription includes user training and unlimited remote support to help ensure that your business objectives are achieved.
What payment options are available for the PGP subscription?
You can pay for the PGP subscription monthly or annually. With the annual option, you are charged for only 10 months, which is equivalent to a 16% discount compared with the monthly option.
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