Pricing platform
Unlike other analytics tools for price management that rely solely on internal company data—such as historical sales, costs, etc.—our PGP also incorporates strategic market information. This information is obtained through our consulting process and includes:
Competitive analysis of the industry
Market segments based on common customer needs
Attributes valued by each target segment
Market prices and the perceived value customers assign to each competitor
Internal information, such as current prices, costs, and sales volumes per product/service
Price elasticity of each solution
Make concrete and measurable pricing decisions
Low-priced solutions where there is an opportunity to improve margin without losing sales,
Overpriced solutions that cause your customers to stop buying from you.
Opportunities to launch new solutions to serve new customer segments.
Opportunities to streamline the portfolio by removing redundant solutions that don’t create value.
Over-rewarded customers where you leave money on the table.
Under-rewarded customers who may stop buying your solutions.
Each time you update your PGP, you get the optimal price for each solution in your portfolio, the suggested discount for each client, and projections of the impact on average price, units sold, revenue, and gross profit. You can also simulate scenarios different from the suggested one.
With PGP, your business can easily identify:
Optimize the list prices of your solutions
PGP’s list price optimization algorithms simulate your customers’ purchasing behavior based on their quantified perceived value and price sensitivity.
In the Price adjustment results module, PGP shows the suggested list prices along with the projected financial outcomes from closing the identified gaps.
You can also create different scenarios by editing the suggested prices. This can be done by adjusting prices individually, importing new prices from a spreadsheet, or applying automatic rules.
Additionally, you can generate dynamic reports by selecting dimensions, metrics, and filters, allowing you to identify opportunities at the category, price list, or individual product level.
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Design and manage discounts for your customers
In PGP, the structure of discounts available to your customers is designed to encourage behaviors that, when adopted, translate into benefits for your business.
In the Discount adjustment results module, you can view the suggested discounts for each client, the optimal net prices for each product–client combination, and the projected financial outcomes from closing the identified gaps.
Just like in the list price module, you can create different scenarios and generate dynamic reports to identify opportunities at the category, price list, product, and specific client level.
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Create quotes and manage the approval workflow
With the Quoting Tool (CPQ), you can create personalized quotes for your customers and include as many products as you wish.
When you select a customer or add solutions to the quote, PGP assigns the suggested discounts and prices, but you can edit them if necessary.
If you modify the list price or the suggested discount, PGP will trigger an alert showing the resulting difference in the product’s net price. If this difference exceeds a set threshold, the approval workflow is activated.
The history feature allows you to track all quotes created and provides a summary of quoted values. It also shows the approval status of each quote.
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Why choose PGP?
Guaranteed profitability
Increase your business’s gross profit by 3% to 15% per year. Even in conservative scenarios, with an increase of just 1%, you can recover your annual investment up to 15 times.
Flexibility
PGP’s Software-as-a-Service model provides all the necessary processing power without relying on your company’s infrastructure.
Portability
The interface is designed to be used on any device (PC or tablet) with an internet connection.
Usability
Import and export to Excel with a single click. PGP can also be integrated with your company’s management systems via our APIs.
Scalability
Pay only for what you need. Our monthly fees adjust to your business’s gross profit and the number of records managed.
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Continuous updates
Automatically and freely enjoy all improvements we make to PGP on an ongoing basis.
User control
Assign permissions to as many people in your organization as needed, ensuring everyone works with the same information.
Support
Annual payment includes unlimited remote support for any questions about using PGP. It can also be fully used in on-site sessions to review results and update the tool’s strategic configuration.
Security
Our platform is hosted on a dedicated server with the highest security and backup standards (MS Azure). We are ISO 27001-2022 certified.
FAQs
What features does the tool include?
PGP allows you to:
Optimize the prices of each solution in your portfolio.
Define the discounts that each of your customers should receive.
Project the financial impact of closing identified pricing gaps.
Run simulations and sensitivity analyses.
Create quotes and manage approval workflows.
What differentiates PGP from other pricing tools?
PGP is the only pricing tool that uses artificial intelligence to simulate your customers’ purchasing behavior. As a result, it does not rely solely on historical data (a past that no longer exists), but can evaluate any potential scenario.
Can PGP be used without a data science team?
Yes. PGP is designed to be used by marketing, sales, finance, and pricing teams without the need for advanced technical knowledge.
What type of support is included with the platform?
A PGP subscription includes training and unlimited support to ensure your business objectives are achieved.
What subscription payment options are available?
You can pay for the PGP subscription monthly or annually. The annual option charges only 10 months, equivalent to a 16% discount compared to the monthly plan.