In-company pricing courses
Our pricing training programs are aimed at executives of product or service companies, in industrial or mass markets, who analyze, recommend, or approve pricing decisions.
They are especially valuable for marketing, finance, and sales executives, as well as general managers, who plan to launch new products, face aggressive competition, or fail to capture the value of their offerings through pricing.
Given the in-company nature of the programs, examples and workshops are focused on your company’s sector or category of interest. Depending on the selected time intensity, the program content may include all or some of the following topics:
1. Strategic price setting
Why doesn’t the conventional way of setting prices work?
What is value-based pricing?
2. Customer perceived value and price sensitivity
How to determine the economic value of a product?
How to influence customers’ price sensitivity?
3. Demand analysis
How to incorporate price elasticity of demand when making decisions?
How to make decisions when price elasticity is unknown?
4. Internal capabilities
How does the competitive strategy affect pricing?
Which costs influence pricing decisions?
5. Competitors’ capabilities and intentions
How to respond to competitive threats?
How to avoid a price war?
6. Pricing strategy structure
How to maximize revenue through pricing?
How to charge different prices to different segments?
7. The price menu as a commercial process
How to avoid conflicts with difficult customers?
How to define a transparent customer discount scheme?
8. Revenue management
How to sell more and serve more customers without increasing installed capacity?
How to maximize revenue through pricing?
9. Price and marketing mix
How to manage product line pricing?
When is it justified to run price promotions?
How to avoid pricing conflicts across distribution channels?
10. Pricing psychology
What are the magic numbers that drive demand?
How do prices affect consumption?
How does consumption affect demand?
11. Measuring customer perceived value and price sensitivity
How to measure perceived value?
How to measure price sensitivity?
12. Artificial Intelligence in pricing decision-making
What types of AI are applicable to pricing?
How to use AI in pricing decision-making?
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FAQs
Is prior experience in pricing and revenue growth management required to attend your courses?
No prior experience is required. The level and content of our pricing programs are tailored to the specific needs of your team.
Who are the courses designed for?
Our courses are specifically designed for marketing, finance, sales executives, and general managers who are launching new products, facing aggressive competition, or struggling to capture the value of their offerings through pricing.
Do the courses include practical content or only theory?
Our courses include both theoretical and practical components. The longer the selected program, the greater the practical depth that can be incorporated.
Can the courses be tailored to a specific company?
Yes. We offer customized content based on the industry, the organization’s pricing maturity level, and specific business challenges.
In what formats are the courses available?
In-company courses are available in both virtual and in-person formats.